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Who it’s for

Any business with customers who don’t all convert.

If you run an app, a website, or a loyalty program where people want what you offer but stop at the price, there is revenue here to recover, whatever your industry, and whether or not you have ever run a rewarded offer before.
Established brands and digital products alike

Two kinds of business, the same opportunity

A household name with a loyalty app, or a fast-moving digital product, it makes no difference. Wherever people reach your price and hesitate, there is revenue to recover.

Established brands & loyalty

Traditional businesses, not just tech

  • Supermarkets & retail

    App members earn points or a discount for a task, not only for spending.

  • Airlines & travel

    Flyers top up miles or unlock a perk free, lifting app engagement and loyalty.

  • Fuel & convenience (QSR)

    Loyalty members earn points or a free item for a task, at the pump or the counter.

  • Meal vouchers & employee perks

    Members unlock extra credit or rewards without any extra spend.

Never run a rewarded offer before? You’re exactly who we built this for, and we do the heavy lifting.

Apps & websites

Digital products with a paywall or upgrade

  • Marketplaces & dropshipping

    Shoppers who abandon a cart unlock the item or free shipping by completing a task.

  • Dating & social

    Users who won’t buy premium get it free, so more of them go active and stay.

  • VPN & utilities

    Visitors who won’t subscribe get a sponsored plan instead of bouncing.

  • Language & music learning

    Learners unlock the next level or premium lessons free, and keep their streak alive.

  • Photo & video editing

    Users at the pro paywall unlock the export or filter without paying for a plan.

  • Lifestyle & habit trackers

    Free users unlock premium coaching or plans without a subscription.

  • Interactive fiction & daily drama

    Readers out of coins or episodes keep the story going free instead of dropping off.

Yes, games too

Even games, just not the offerwall you know

Rewarded offers are familiar in gaming, but two things are still true. Plenty of studios have never turned one on, and what we do is fundamentally different. A traditional offerwall is a separate menu players have to go and find. of/fair places offers natively into the moments that matter, out of lives, a locked level, a store visit, so they feel like part of the game.

  • Native offers at any screen or stage, not a separate destination
  • Reaches the players who never open a menu wall
  • Fits studios new to rewarded offers, and those outgrowing a basic one
The offerwall you know

A separate menu page users have to open, and most never do.

The of/fair way

Native offers woven into any moment of the journey, right where they convert.

Not sure it fits your business?

The test is simple. If people reach a price, a paywall, a checkout, or a sign-up in your app or website and some of them walk away, of/fair can turn a share of them into revenue. That’s almost everyone.

Your industry probably qualifies.

Tell us about your product and we’ll show you where the recoverable revenue is, free to try.