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A new revenue stream for any app or website
Get paid for the users who won’t pay.
Most people who want your product still leave without paying. of/fair turns them into revenue: they complete a quick sponsored task, a sponsor covers their cost, and you get paid. Your paying customers are never touched.
Any app or website · every vertical · free to try
Without of/fair
A user won’t pay
→ They leave
You earn
$0
Customer lost
With of/fair
A user won’t pay
→ They do a quick task instead. A sponsor pays.
You earn
Revenue
Customer kept, and they get it free
Same user · two outcomes
-
New
revenue stream
Get paid for customers you were about to lose at the paywall.
-
0
cannibalization
It only converts users who were never going to pay you.
-
Free
to try
Go live in days with no upfront cost, and switch it off anytime.
-
100%
your brand
Customized to look and feel native to your product and journey.
Your user wins
The person who wanted your product but wouldn’t pay now gets it, free, by completing a short sponsored task.
You win
You get paid for a sale you were about to lose. Real revenue from a customer who was walking away empty-handed.
The sponsor wins
A sponsor covers the cost in exchange for a new, engaged customer. They fund the reward, not you.
Everybody wins
One moment, three wins
When a user reaches your paywall and won’t pay, you normally lose them. of/fair adds one more option, and everyone comes out ahead.
Looks like you built it
It becomes part of your product
This isn’t a generic ad wall dropped into your app, and it isn’t a separate menu users have to go find. The offer is customized to your brand and placed natively on the screen where it belongs, so it feels completely organic. Same idea, three very different products.
Illustrative examples. The app screens and brand names shown are fictional and for demonstration only.
Who it’s for
If you have customers who don’t convert, it’s for you
Rewarded conversion used to be a games-only tactic. It isn’t anymore. Any business with an app or website, and a paywall, checkout, or sign-up that people abandon, has revenue to recover here.
- Supermarkets & retail
- Marketplaces & dropshipping
- Airlines & travel
- Dating & social
- Fuel & convenience
- VPN & utilities
- Meal vouchers & perks
- Language & music learning
- Casual & mobile games
- Photo & video editing
- Lifestyle & habit trackers
- Interactive fiction & daily drama
Low risk, high control
Free to try, easy to run
Free to try
Go live with no upfront cost and no long contract. Turn it on, see the revenue, keep it only if it works.
Feels like your product
Fully customized to your design and journey, so it reads as a native feature, never an intrusive third-party ad.
Optimize on the fly
A/B/C test placements, offers, and reward levels in real time, and tune for the highest conversion without a release.
See what you’re leaving on the table.
Start a free test in your own app or website, we’ll customize it to your brand, no upfront cost.