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A new revenue stream for any app or website

Get paid for the
users who won’t pay.

Most people who want your product still leave without paying. of/fair turns them into revenue: they complete a quick sponsored task, a sponsor covers their cost, and you get paid. Your paying customers are never touched.

Any app or website · every vertical · free to try

Without of/fair
A user won’t pay
They leave

You earn

$0

Customer lost

With of/fair
A user won’t pay
They do a quick task instead. A sponsor pays.

You earn

Revenue

Customer kept, and they get it free

Same user · two outcomes

New revenue stream Get paid for customers you were about to lose at the paywall.
0 cannibalization It only converts users who were never going to pay you.
Free to try Go live in days with no upfront cost, and switch it off anytime.
100% your brand Customized to look and feel native to your product and journey.
Everybody wins

One moment, three wins

When a user reaches your paywall and won’t pay, you normally lose them. of/fair adds one more option, and everyone comes out ahead.

Your user wins

The person who wanted your product but wouldn’t pay now gets it, free, by completing a short sponsored task.

You win

You get paid for a sale you were about to lose. Real revenue from a customer who was walking away empty-handed.

The sponsor wins

A sponsor covers the cost in exchange for a new, engaged customer. They fund the reward, not you.

Looks like you built it

It becomes part of your product

This isn’t a generic ad wall dropped into your app, and it isn’t a separate menu users have to go find. The offer is customized to your brand and placed natively on the screen where it belongs, so it feels completely organic. Same idea, three very different products.

Obrium VPN

Own your privacy.

Fast, private servers in 90+ countries.

Sponsored offer

Get 12 months free

Complete one quick task and a sponsor covers your plan. No card required.

or continue with card · $2.59/mo

VPN · get the plan free

No more lives!

You’re out of lives. Wait for a refill, or grab more now.

Next life in19:16
Game · unlimited lives free
Aldova Rewards
3,240pts

1,760 pts to a free checked bag

Sponsored offer

Earn 5,000 points — free

Skip $500 of spend. Complete a task and a sponsor credits your account.

or keep earning as you spend

Loyalty · points, free
Who it’s for

If you have customers who don’t convert, it’s for you

Rewarded conversion used to be a games-only tactic. It isn’t anymore. Any business with an app or website, and a paywall, checkout, or sign-up that people abandon, has revenue to recover here.

Supermarkets & retailMarketplaces & dropshippingAirlines & travelDating & socialFuel & convenienceVPN & utilitiesMeal vouchers & perksLanguage & music learningCasual & mobile gamesPhoto & video editingLifestyle & habit trackersInteractive fiction & daily drama
Low risk, high control

Free to try, easy to run

Free to try

Go live with no upfront cost and no long contract. Turn it on, see the revenue, keep it only if it works.

Feels like your product

Fully customized to your design and journey, so it reads as a native feature, never an intrusive third-party ad.

Optimize on the fly

A/B/C test placements, offers, and reward levels in real time, and tune for the highest conversion without a release.

See what you’re leaving on the table.

Start a free test in your own app or website, we’ll customize it to your brand, no upfront cost.